What Is A QR Code & How To Generate A QR Code

What is a QR Code? QR Codes or Quick Response Codes are essentially a “Barcode” imbedded with the information that you’d like others to view (phone number, video, website). Personally, I’m not sure if I’m a fan. I see other real estate agents and brokers utilizing them on sign riders, business cards, and pamphlets, but I’m just not sure this is effective (yet). I happened to see a QR Code on a sign rider yesterday and directly below the QR Code image was a brochure box with seemingly very few brochures left. So, are people actually downloading a QR code reader app, scanning the QR Codes, and following the links to the final destination — or simply reaching into the brochure box, grabbing a pamphlet and moving on to the next listing?

QR Code Scanner & Generator

How Does My Smart Phone Read a QR Code?

First you will need a smart phone (e.g. iPhone or Android), then you’ll want to download a “QR Decoder App.” Once your QR code reader is downloaded to your phone you’ll be able to open the program, take a picture of the QR code in question, and instantly decode and view the information.

How Do I Generate a QR Code?

It’s extremely simple to generate a QR code. First you’ll want to find a reputable “QR Generator” and then you simply follow the prompts (e.g. enter the information you want people to see when scanning your QR Code). Once you have generated a QR code you now have a readable image (See “Ohio Real Estate guys QR Code above), and you will also be given the html code that will enable you to embed that image into almost an marketing campaign you can imagine.

Real Estate QR Code Marketing:

Whether you’re a real estate agent or a real estate brokerage, you could use QR codes in a number of ways. You might auto generate one next to every service you provide (e.g. commercial – residential properties, property management) that’s listed on your web site, every active listing you have, open house information, sign riders, or business cards containing all of your contact information.

Add QR codes to print advertising, flyers, websites, invites, TV ads, etc containing: